This is the Vision, Mission and Passion behind The InVeStworks Grassroots Movement.
A simple system to Empower People and the Planet to Peace & Prosperity!
Sara Blum
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose (Hardcover)
Every business should strive for more than just profit; it should aim to become an organization of great purpose—pledged to make money, make a difference and make history, cheerleads Spence, chairman and CEO of ad agency GSD&M. The author supplements uplifting homilies with case studies (starring his clients) to argue that a high-concept purpose can bring vitality to any company. Southwest Airlines, for example, worked hard not just to lure customers away from older airlines but to offer affordable air travel, democratizing the skies. Likewise, Wal-Mart brings goods that were once distant luxuries to rural families. Highway littering was rising by 17% per year in Texas until an enterprising politician appealed to state pride with the Dont Mess with Texas campaign. Spence argues that people work harder and more joyfully when they believe they are part of something larger than themselves; he speaks enthusiastically about employees turned into company evangelists and the power of purpose-based leadership. This is a positive reminder of the private sectors potential in making a difference in the world. (Feb.)
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Review
“Roy Spence is a brilliant, sparkling gem. Dedicated to the idea that true greatness comes in direct proportion to passionate pursuit of a purpose beyond money, he has inspired and changed leaders in every sector.”
— Jim Collins, author of Good to Great; coauthor of Built to Last
“If you’re looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it.”
— Bill Clinton | 
